30 Sheet 12'3" x 24'6"

The 30 Sheet billboard measures 12 feet and 3 inches high by 24 feet and 6 inches wide, providing excellent visibility of creative set on its roughly 300 square foot frame. Also referred to as a poster board, the shape strikes a balance suited for capturing both pedestrian and vehicular traffic. The elongated width offers sufficient space for messaging readable from cars, while the 12+ foot height demands attention from sidewalk traffic. As their name suggests, 30 Sheet boards originally accommodated paper posters printed with 30 standard advertising sheets. More manageable than highway bulletins, 30 Sheets gained favor along urban streets, secondary roads and suburban areas for localized outreach. Their flexibility to target both drivers and neighborhood shoppers make 30 Sheet billboards, like the 12 x 24 size, popular for retail locations. Efficient printing and shipping on smaller posters helped standardize the size across many regional billboard vendors servicing local businesses. Today 30 Sheet boards remain an economic option to reach metropolitan areas with focused creative visible to busy streets.