Bulletin 14 x 48

The Bulletin 14 x 48 billboard is one of the most ubiquitous billboard sizes, blanketing highways and major roads across North America. Measuring 14 feet high by 48 feet wide, it provides a large surface area of 672 square feet for vibrant imagery easily visible to passing drivers. This billboard size is also referred to as a bulletin board. Its standardized 14 by 48 foot frame allows it to be rapidly deployed across billboard companies' inventories without customization. Tall and narrow in its dimensions, it is well-suited for capturing attention spans of drivers speeding past it on roads. The elongated 14 x 48 size emerged as an evolution of sign painting on barns, which advertisers replicated for roadside buildings. As dedicated freestanding billboard structures gained popularity in the early 20th century, this size became one of the industry standards for its balance of visibility and cost efficiency. Now the 14 x 48 remains the most common billboard presence across American highways, delivering brand messages to millions of drivers daily. Its ubiquity keeps the 14 x 48 bulletin a core pillar of outdoor advertising.