Catering to even more precise targeting needs, the Bulletin 10.5 x 36 billboard offers a compact bulletin frame to pinpoint local markets. At 10.5 feet high by 36 feet wide, it provides 378 square feet for creative to capture attention. Its narrower horizontal span allows closer placement to exits or locations with space restrictions. Also referred to as a junior poster or 18-sheet, the abbreviated 10.5 x 36 bulletin offers sufficient height for highway visibility but condensed width for Geographic specificity. Common applications include advertisers wanting bulletin presence along limited highway stretches near their businesses. The abbreviated length also lowers production, printing and installation costs to open bulletins to smaller brands. This specialty bulletin size took off to serve advertisers wanting to isolate narrow geotargeting rather than wider audience nets. While the 10.5 x 36 lacks the impressive coverage of larger boards, its strategic regional deployment remains effective for locations testing markets or preferring geographic selectivity with their outdoor budget.