Sharing the versatile 30 Sheet classification, the 10'5" x 22'8" size offers a smaller poster more adept for navigating urban constraints. Its abbreviated width spanning 22 feet 8 inches allows placement in space-restricted areas like city centers while retaining visible height. With total surface area still reaching almost 275 square feet, the leaner 30 Sheet format provides ample room for messaging that captures attention on crowded streets. Also referred to as a junior poster, this economical size helped expand billboard advertising access to smaller regional businesses. As less expensive alternative to large bulletins, the 30 Sheet dimensions facilitated mass production on printed poster sheets for easy distribution across local vendors. The 10 x 22 size gained particular traction for deploying concentrated outreach around stores in metropolitan markets. Brands still leverage the mobility today to circulate 30 Sheet boards around high-value locations. Although material and printing costs saved on the smaller unit, strategic placement concentrates impressions for audience saturation. The 30 Sheet 10 x 22 endures as an intermediate billboard size bridging national and hyper-targeted outreach.