Bulletin 10 x 40

The Bulletin 10 x 40 billboard offers a smaller, more affordable bulletin option for outdoor advertisers. At 10 feet tall by 40 feet wide, its 400 square foot frame can still capture attention on highways or major arterial roads. Sharing space with the larger 14 x 48 boards, the 10 x 40 bulletin provides a more digestible canvas for messaging to motorists driving past at high speeds. Also referred to as a junior bulletin or 20-sheet poster, its elongated shape allows creative visibility from multiple lanes. The 10 foot height also enables strategic placement in areas with height restrictions. Common applications include franchise locations using 10 x 40 bulletins in lieu of larger boards right by their exits. The narrower width reduces cost and clutter. The 10 x 40 bulletin emerged as an alternative for smaller regional advertisers to access busy highway visibility. Today, it serves as an intermediate option balancing broader 14 x 48 bulletin coverage with more targeted local outreach. Brands employ the 10 x 40 to geo-target highway drivers or commuters in specific areas.