Spectacular 16 x 60

For brands wanting maximum visual impact, Spectacular billboards deliver larger-than-life creative in high traffic areas. The Spectacular 16 x 60 offers a formidable 16 foot tall by 60 foot wide canvas totaling 960 square feet. Also referred to as mega boards or broadway boards, Spectaculars showcase vibrant imagery on their custom-built Support structures, often incorporating embellishments like extensions, scaffolding or three-dimensional objects. These eye-catching displays aim to dazzle audiences in locations like Times Square in New York City and the Las Vegas Strip. Their sheer size guarantees visibility even among the visual clutter of buildings, signs and lights. The 16 x 60 Spectacular emerged to showcase creativity amid the advertising arms race for attention on America’s brightest stages. Digital capabilities introduced in the 2000s enabled screens showcasing videos, animation and interactive elements across the boards’ vast landscape format. Today Spectaculars represent the foremost premium sites for brand extravagance at millions of dollars for short campaigns aiming to generate headlines and chatter through the boards’ theater and spectacle.