1/4 Pliego

With dimensions of 350 millimeters by 500 millimeters, the 1/4 Pliego paper size lays claim to 175,000 square millimeters of printable space. Representing one-quarter the area of Colombia's pliego industrial stock, 1/4 Pliego carries the torch of efficiency, dimension and message into everyday printing applications.

Forged in the commercial shops and advertising firms that spawned Colombia's bevy of fractional sizes, 1/4 Pliego struck the ideal balance of eye-catching and economical. Just outsized for stylistic impact yet avoiding excessive paper waste, the format suits visually captivating brochures, retail circulars, transit advertisements and public ministry booklets. Contemporary designers harness the same winning proportion for flexible functionality – spacious landscapes for real estate placards and auto posters paired with conserved stock for supermarket handouts and insurance pamphlets. Across communication and promotion media, 1/4 Pliego injects options between constrained office sheets and indulgent industrial stock, empowering visually-driven messaging with print real estate positioned perfectly between form and function. The Goldilocks compromise that Colombian printers have relied on for decades continues serving key printing applications today.