1/2 Pliego

With dimensions of 500 millimeters by 700 millimeters, 1/2 Pliego commands a print space of 350,000 square millimeters – exactly half that of industrial Colombia's pliego progenitor. Conceived in commercial print houses seeking scaled-down runability, 1/2 Pliego maintains the versatile landscape format for visually striking communication materials from outsized posters to oversized catalogs.

Honed across decades of publishing trial and error, 1/2 Pliego struck the win-win balance of maximized visual impact alongside paper economy. The size lends itself elegantly to art book dimensions, museum informational displays, lavish real estate placards and public transit advertisements where graphic presence must parallel format functionality. Contemporary designers employ the same optimal equilibrium, using 1/2 Pliego's flexibility to create visually-commanding product spec sheets, film festival banners and university departmental posters where stock efficiency complements visual edge. Across industries, 1/2 Pliego injects options between constrained sheets and indulgent stock, empowering visually-captivating messaging with proportions positioned perfectly between form and function. Colombia printers have relied on such versatile middle ground for years – and designers continue harnessing its potential today.