Mini

The mini business card is 3.5 inches wide by 1.25 inches tall, giving it a surface area of 4.375 square inches. This elongated, narrow format provides less overall space than standard sizes, requiring content to be consolidated. The mini card can be enclosed in a standard 3.75 x 6.5 inch envelope.

This compact business card size traces back to the late 1990s and early 2000s when mini-marketing gained popularity. Brands and entrepreneurs sought unique, unexpected formats for promotional materials that could capture attention. The mini card's small footprint made it novel and well-suited for creative designs, even as its slim shape posed layout challenges. Today the mini remains an option for adding flair when a standard card seems too staid. It works best for minimal contact details or impactful graphic-focused designs. The mini format is sometimes referred to as the slim, skinny, or narrow business card. Its enduring appeal comes from standing out while still providing core contact information.