The Hungarian business card size has dimensions of 90 mm x 50 mm, which converts to approximately 3.5 inches x 2 inches. This gives it a surface area of 45 sq cm or 6.97 sq inches. The Hungarian card can be enclosed in a C6 envelope or sleeve.
This business card format originated from the MSZ (Magyar Szabvány) paper size standard used in Hungary. The MSZ utilizes the GOST standard that was common across Eastern Bloc states. The 90 x 50 mm card falls between the GOST A8 (74x52 mm) and A7 (74x105 mm) sizes. It was selected as an ideal middle-ground - slightly larger than ISO A8 to fit more information, but remaining highly portable. The Hungarian card functions well for both the country's Latin script and regional use of non-Latin scripts like Cyrillic. Its dimensions match the common Eastern European 90 x 55mm size in width. The 90 x 50 mm format remains the standard for Hungarian business cards today.