The Broadsheet paper size measures 18 inches (457 mm) wide by 24 inches (610 mm) high, resulting in a fairly large total surface area of 432 square inches. As its name directly indicates, Broadsheet has historically been used for sizable single-page publications designed for wide distribution and public posting, especially newspapers. The ample Broadsheet dimensions allow newspapers to print multiple columns of text and graphics while still being large enough for visibility when posted on walls and bulletin boards. This standard newspaper format distributes widely via high-volume printing presses rather than custom sheetmaking, letting modern publishers efficiently mass-produce immense runs of Broadsheet sheets. So unlike some antique Imperial sizes made by hand, Broadsheet's origins specifically trace to industrialized mass newspaper publishing beginning in the 19th century. Its widened rectangular format conveniently accommodates dense text and graphics in columns usable both for mass print circulation and public display, cementing Broadsheet as the enduring standard for full-size printed newspapers and similarly styled publications.