Polaroid SX-70

The Polaroid SX-70 print format is a square measuring approximately 79mm x 79mm, or about 3.1 inches on both dimensions, creating a print area of 24 square inches. The symmetrical 1:1 aspect ratio was a defining feature of SX-70 film. Introduced in 1972, SX-70 marked a revolution as the first instant integral film with self-developing prints. Its folding SLR camera and square prints were an iconic style statement. While a niche specialty film today, the square 79mm x 79mm dimension remains synonymous with SX-70 film and cameras. For photographers, the square SX-70 print size represents a creative outlet for capturing images tailored to a square format and Polaroid's signature printing style. The size lends itself to bold graphic compositions and abstract imagery that benefit from the 1:1 geometry. As the original square instant film, SX-70's distinctive 79mm x 79mm prints hold an important place in Polaroid's history and photography's evolution.